A man I know says it’s funny, it makes fun of men’s breast-fetish. A young woman I know says it’s an insult to women. And I agree with both. It is funny because we are taught to denigrate and make fun of women’s bodies.
But that doesn’t make it right. The ad uses a woman’s body and a comparison to alcohol as the object of the joke. Gosh-golly, that’s objectification. The objectification of women. So, when this was published in an apparently progressive newsmagazine, The Prairie Dog, I made my objection known:
I find a bad taste in my mouth over the advertisement for alcohol that features a three-breasted woman. While it may seem funny to some, it is nothing more than objectifying a woman's body in order to sell a product. Surely, the Dog has come further than that!
I certainly didn’t expect this in return:
Hi B_, thanks for the letter. There's a difference between an ad having sexual content and an ad being sexist and I'm not all convinced that this ad crosses that line. A lot of people (male and female) would find it funny. In my opinion it's lame and tacky, but that's hardly a reason to take the extraordinary step of censoring a paid ad.The dog has not come so far that it can afford to turn down paid advertising. We are not millionaires, neither are we doing this on a non-profit, publicly-funded or volunteer basis. Advertising pays the bills, the writers, the salaries.
What a joke! So, now it’s an extraordinary step to stop the proliferation of advertising that objectifies women in a progressive newsmagazine! It seems it is on the back of women’s progress that ad sales are made.
Email your comments/concerns to the Prairie Dog.
Updated to add this followup post.
Updated 21Jun06 to add another followup.